VDG (Version Design Group), founded in Shanghai, is a brand design and strategy team driven by creativity and cultural aesthetics, committed to ensuring that design delivers lasting value in real-world business contexts.
We specialize in highly executed brand identity, packaging, and systematic design—transforming brand judgment into enduring visual structures that can be consistently applied and evolved over time. Our work helps brands maintain clear recognition and stable value across product expansion, channel diversification, and shifting market dynamics.With over a decade of practice, VDG has built long-term partnerships with numerous brands, earning 60+ international design awards. We are also dedicated to integrating sustainable materials and processes into commercial design, recognizing them as essential components of a brand’s long-term equity.
Our team brings together diverse expertise in brand strategy, visual communication, and product design. Core members are graduates of leading international design and art institutions, enabling us to translate brand strategy into clear, actionable, and enduring creative systems within complex business environments. We deliver high-quality outcomes across visual identity, product, and experiential touchpoints.
In 2022, VDG was named one of the Top 10 Global Creative Agencies of the Year by the Art Directors Club (ADC) New York—the only Asian team to receive this recognition.