A healthy cider vinegar drink

A healthy cider vinegar drink

Bringing egg-yolk puffs a vivid personality

Bringing egg-yolk puffs a vivid personality

Seeing through the surface to the essence

Seeing through the surface to the essence

ABOUT US

VDG (Version Design Group), founded in Shanghai, is a brand design and strategy team driven by creativity and cultural aesthetics, committed to ensuring that design delivers lasting value in real-world business contexts. 

We specialize in highly executed brand identity, packaging, and systematic design—transforming brand judgment into enduring visual structures that can be consistently applied and evolved over time. Our work helps brands maintain clear recognition and stable value across product expansion, channel diversification, and shifting market dynamics.With over a decade of practice, VDG has built long-term partnerships with numerous brands, earning 60+ international design awards. We are also dedicated to integrating sustainable materials and processes into commercial design, recognizing them as essential components of a brand’s long-term equity.

 

Our team brings together diverse expertise in brand strategy, visual communication, and product design. Core members are graduates of leading international design and art institutions, enabling us to translate brand strategy into clear, actionable, and enduring creative systems within complex business environments. We deliver high-quality outcomes across visual identity, product, and experiential touchpoints.

 

In 2022, VDG was named one of the Top 10 Global Creative Agencies of the Year by the Art Directors Club (ADC) New York—the only Asian team to receive this recognition.


悟形 VDG(Version Design Group)成立于上海,是一家以创意与文化审美为出发点,并对设计在真实商业环境中的长期使用负责的品牌设计与策略团队 

我们专注于高完成度的品牌视觉、包装与系统化设计,将品牌判断转化为可被持续使用与延展的视觉结构,帮助品牌在产品扩展、渠道变化与时间推移中保持清晰识别与稳定价值。成立至今十余年,悟形与多家品牌建立长期合作关系,作品累计获得 60+ 项国际设计奖项。我们同时关注可持续材料与工艺在商业设计中的实际应用,将其视为品牌长期价值的一部分。

悟形团队成员来自品牌策略、视觉与产品等不同专业方向,核心成员均毕业于国际顶尖设计与艺术院校体系,能够在复杂商业环境中,将品牌判断转化为清晰、可执行、可长期使用的创意视觉系统,并通过视觉、产品与体验等方式完成高质量落地。

2022年,悟形被纽约 ADC 评选为年度全球创意机构 Top 10,为当年唯一入选的亚洲团队。

AWARDS

2025

GDC Award 25-Merit Award

平面设计在中国优异奖

2025

Award360° 100

年度最佳包装设计

2025

Pentawards Gold Award

英国pentawards金奖

2024

Golden Pin Design Award

台湾金点设计奖

2024

Red Dot Award/Packaging

德国红点传达类包装设计大奖

2022

D&AD Awards 2022

品牌设计类别石墨铅笔奖「银奖」

2022

NY ADC Annual Award

第101届纽约ADC金立方奖

2022

NY ADC Annual Award

第101届纽约ADC包装设计最佳奖

2021

NY Type Directors Club

第68届纽约TDC奖

2021

Award360° 100

年度品牌设计

2021

GDC Award 21-Merit Award

平面设计在中国优异奖

2021

Tokyo TDC 2022-Merit Award

东京字体指导俱乐部优异奖

2021

Golden Pin Design Award

台湾金点设计奖年度最佳设计奖提名

2021

Golden Pin Design Award

台湾金点设计奖

2021

Pentawards Gold Award

英国pentawards金奖

2021

Pentawards Bronze Award

英国pentawards铜奖

2021

Red Dot Award/Packaging

德国红点传达类包装设计大奖

2021

Red Dot Award/Font

德国红点传达类字体设计大奖

2020

Pentawards Gold Award

英国pentawards金奖

2020

Pentawards Bronze Award

英国pentawards铜奖

2020

ADC 99th Annual Awards

纽约ADC国际设计大奖

2020

Golden Pin Design Award

台湾金点设计奖

2020

Red Dot Award/Packaging

德国红点传达类包装设计大奖2项

2020

iF Design Award

德国iF国际设计大奖4项

2019

GDC Best Awards

平面设计在中国最佳奖(金奖)

2019

Award360° 100

年度字体设计

2019

GDC Selected Awards

平面设计在中国优异奖2项

2019

Pentawards Gold Award

英国pentawards金奖

2019

Pentawards Silver Award

英国pentawards银奖

2019

Pentawards Bronze Award

英国pentawards铜奖

2019

Red Dot Award/Packaging

德国红点传达类包装设计大奖2项

2019

iF Design Award

德国iF国际设计大奖

2018

iF Design Award

德国iF国际设计大奖

2018

Red Dot Award/branding

德国红点传达类品牌设计大奖

2018

Red Dot Award/packaging

德国红点传达类包装设计大奖

2018

Brand Creation Realizaton

品牌创意呈现

2017

A’Design Award Silver Winner

意大利A Design Award银奖

2017

Golden Pin Design Award

台湾金点设计奖

2017

Graphic Design in China

平面设计在中国优异奖2项

2017

Brand Creation Realizaton

品牌创意呈现

2016

HKDA Global Design Award

香港HKDA环球设计大奖

2016

Red Dot Award

德国红点传达类设计大奖

2016

Golden Pin Design Award

台湾金点设计奖年度最佳设计奖提名

 

2016

APD Vol.12

亚太年鉴第十二卷

2016

Brand Creation Realizaton

品牌创意呈现

2015

APD Vol.11

亚太年鉴第十一卷

2015

Brand Creation Realizaton

品牌创意呈现

 

2014

APD Vol.10

亚太年鉴第十卷

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CONTACT

Room111, Building A, Tree Creative Space, No.28
Lane345, Shilong Rd, Xuhui District, Shanghai, China

上海市徐汇区石龙路345弄28号大树下创意园A座111


E. vdg@version-sh.cn

T. 021 5459 1181   M. 186 2111 3340